Social Media Manager

San Francisco, California, United States Full-time

Common Sense ( is the nation's leading independent nonprofit organization devoted to helping kids and families thrive in a world of media and technology.


Every day, millions of families turn to Common Sense for trusted advice and unbiased ratings. We offer the largest library of independent age-based and educational ratings and reviews for everything your kids want to watch, play, read, and learn. Our movie and TV ratings are available on Comcast, DirecTV, Netflix, and many other partner networks, helping families and kids make smart media choices. Through our schools program, we provide educators with a curriculum that teaches the essential digital citizenship and literacy skills every student needs to succeed. More than 70,000 member schools use our ratings and curriculum and content. We also work with policymakers, industry leaders, legislators, and a grassroots community of concerned parents and teachers to improve the media, tech, and education landscape for kids, families, and schools.


We are currently seeking an experienced social media manager to execute social media content and marketing strategies, social community engagement, and member acquisition for Common Sense Media and Common Sense Education. The social media manager will create, curate, publish, and monitor social content on seven channels and track and analyze performance across the Consumer and Education pillars of our organization.

The ideal candidate will have a proven track record of building consumer and professional communities using organic and paid social media efforts, be both creative and analytical, and have a passion for helping kids, families, and schools.

LOCATION: San Francisco, CA



Social Media Content Creation

Create, curate, and manage social content including text, images, and video on seven channels (two Facebook, two Twitter, two Pinterest, and Instagram).

  • Write/create social posts based on:

    • Common Sense content (blogs, lists, reviews, videos, ratings, etc.) pulled from editorial and marketing calendars.

    • campaign strategies (for Common Sense initiatives as well as partner campaigns).

    • relevant externally sourced third-party media.

  • Schedule and publish social content using Salesforce Social Studio calendars.

  • Engage in real-time social conversations, including Twitter chats and live tweeting of events; add value to relevant conversations on behalf of our organization and brand; help execute Facebook Live and YouTube Live segments.

  • Ensure consistency of messages across multiple networks.


Social Media Engagement and Marketing

Grow and engage our social media audiences.

  • Monitor social communities daily and respond to followers as appropriate. Seek out relevant social conversations, influencers, and trends to engage with.

  • Execute on social influencer and thought-leader strategies.

  • Assist in managing social advertising campaigns and promotions on Twitter, Facebook, and Instagram.

  • Continuously optimize brand accounts within each platform to increase visibility.


Social Media Analytics

Track social metrics on our Facebook, Twitter, and Pinterest channels and on Instagram and regularly report on progress against annual goals.

  • Monitor and calculate analytics, create monthly and quarterly reports, and provide insights on content and campaign performance for relevant internal teams and leadership.



  • Bachelor's degree, with a focus in marketing, communications, or journalism preferred.

  • A minimum of 4–5 years of relevant experience managing social media for either a web-based company, brand, or nonprofit, across multiple channels and accounts (experience with an online publisher is a plus).

  • In-depth knowledge and understanding of the social platforms noted above and their respective audiences; experience implementing best practices on each one.

  • Experience using social publishing/scheduling/engagement tools (Salesforce's Social Studio preferred).

  • Experience with Google Analytics and social media analytics tools (e.g., Radian6, TweetReach, channel analytics, and ad performance reporting).

  • Successful management of paid advertising campaigns on Facebook and Twitter.

  • Proficiency in Canva or Photoshop, Google Apps, Excel, and PowerPoint or Keynote.

  • Resourceful and skilled at online research.



  • Excellent written and visual communication skills

  • Active participant in social media personally

  • Skilled communicator, collaborator, and relationship builder

  • Energetic, enthusiastic, disciplined, hardworking, and a total team player

  • Able to thrive and prioritize in a fast-paced, self-starter environment

  • Superb organizational and problem-solving skills, with great attention to detail

  • True sense of ownership and a passion for results

  • You are deeply inspired by the Common Sense mission!



  • The chance to work with talented, passionate professionals

  • Competitive health and welfare benefits, including medical, dental, vision, and a matching 401(k)

  • An organization that offers work/life balance

  • The opportunity to really make a difference in the lives of kids and families!


Common Sense Media values the diversity of its employees and is an equal opportunity employer.