Director of Media Relations

San Francisco, California, United States | Communications | Full-time


Common Sense ( is the nation's leading independent nonprofit organization devoted to helping kids and families thrive in a world of media and technology.

Every day, millions of families turn to Common Sense for trusted advice and unbiased ratings. We offer the largest library of independent age-based and educational ratings and reviews for everything your kids want to watch, play, read, and learn. Our movie and TV ratings are available on Comcast, DirecTV, and many other partner networks, helping families and kids make smart media choices. Through our schools program, we provide educators with a curriculum that teaches the essential digital citizenship and literacy skills every student needs to succeed. More than 100,000 member schools across the country use our ratings and free curriculum and content. We also work with policymakers, industry leaders, and legislators to improve the media and education landscape for kids, families, and schools.

The director of media relations will report to the VP of communications and direct the strategy and design of public messages that positively reflect the image of Common Sense Media. You will be responsible for ensuring that Common Sense Media's external brand content is consistent, well-timed, and newsworthy. Additionally, you will work directly with the organization's external PR personnel to proactively pitch, respond, and position Common Sense Media. 

LOCATION: San Francisco, Calif. 

REPORTS TO: VP, communications 


  • Establish, manage, and proactively develop media relationships, arrange interviews, craft public statements, handle emergency communications, write talking points for executives and staff to address media concerns, and create press kits. 
  • Respond to media inquiries by gathering information and referring the media to appropriate resources. 
  • Serve as an advisor to staff across the organization on public communications matters. Provide strategies for dealing with difficult issues publicly and for garnering positive press attention. 
  • Pitch stories to local, regional, national, and industry media outlets to position Common Sense Media as a leader in our industry. 
  • Work in partnership with our senior director of marketing and communications to drive opportunities for thought leadership for our executive and senior leadership teams, including media stories, op-eds, conference attendance, panel participation, press conferences, etc. 
  • Support advocacy work by developing and sharing information to inform legislators, the press, and the general public about any potential impact of tech, media, and education legislation on our communities and our efforts to protect kids and families. 
  • Develop and publish strategic white papers on important issues and subjects championed by Common Sense Media. 
  • Work closely with external partners to coordinate media activity when appropriate. 


  • Minimum of seven (7) years of public relations experience 
  • Proven track record of securing media placements in national media 
  • Strong writing skills and capable of quick turnaround 
  • Ability to work independently and take initiative with minimal supervision
  • Proficiency in social media platforms 
  • Bachelor's degree in communications, journalism, or related field
  • Bilingual preferred, but not required


  • The chance to work with talented, passionate professionals
  • Competitive health and welfare benefits, including medical, dental, vision, and a matching 401(k)
  • An organization that offers work/life balance
  • The opportunity to really make a difference in the lives of kids and families!

Common Sense values the diversity of its employees and is an equal opportunity employer. For more information on our values, please visit our statement on diversity, equity, and inclusion.

Common Sense will consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently pass a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment.